Female, 63: Irene RileyFamily
Irene owns her own home in Joppa, Edinburgh (right on the beach) and she is now a retired secretary. She lives there alone however her family consist of two adult daughters (36 and 32) and in laws with 3 granddaughters and 2 grandsons with another boy due any day now. She stays with her daughters to regularly to help out. She can stay for weeks at a time. She also has two “step” granddaughters (23 & 25) with whom she spends time with.
Life until now
She has moved around quite a lot in her lifetime, she has lived in Aberdeen, Newcastle and Edinburgh at several points in her life but has settled in Edinburgh for the last 20 years or so since her husband died. Personality wise she is extremely kind and gentle. She is very understanding and she would do anything for anyone.
Lifestyle and Hobbies
She has a quiet life when she is at home but she is content with that as she has had a tough life. She lives with her dog Peggy (A golden retriever mongrel) who is 12 years old. She loves to walk the dog and they have a very strong bond. Her other hobbies/interests include shopping at brand name cosmetics stores, independent food stores and hairdressers, beauty spa’s etc. She only uses ecologically friendly products or produce. She also has a flair for interior design, and takes pride in her home. She would like her products to enhance the look of her home, instead of imposing the amount of money she has won or to make her home look sterile. She wants her products to add warmth and style to her abode. She likes to keep active and out and about so she enjoys an evening class in whatever takes her fancy.
Relationship with Technology and advances over her lifetime
Irene first got a television when she was 13 it was a (BT2253) 17" tabletop, Bakelite (see image) and she and her husband bought her first television when she married - 1971 RGD SV237 black and white UHF TV. They always had a television in her household from that point on. She bought Telewest cable television package when she moved to Edinburgh 14 years ago however she had a very basic package as she is only interested in certain shows. The last picture is the TV she owns now.Radio technology has always been in Irene’s household. Ever since she can remember she has always had one, she also switched to DAB radio but found that she couldn’t use it as the signal did not work in her area. She would like to listen online to the radio as there is a lot more choice however her internet connection is not very fast. This is something she would like to improve on. She hasn’t used technology a lot as she has never had the means, but she now wants to utilise this area as she has the money to do so. Computers have not been part of her life much apart from work but she has never really had an interest in using one at home. She is more interested in television development as she loves her police dramas and Location Location Location! When she was a child television was starting to break through as a “must have” item for every family. She has seen television come a long way and she has an appreciation of how far it has been developed.
Technological requirements
Technological requirements
· Technology she has at home at the moment is standard. She has an old computing system in need of updating. She wants to install up to date computing system for her grandchildren to make use of. Also a laptop for when she goes away.
· She does not want her interest in technology to mean she has to be stuck in front of a computer screen. She wants technology to make her more able to get out the house rather than encouraging her to stay indoors.
· She wants to make shopping easier as she does not drive.
· She requires a state of the art television system for home, that is user friendly
· She wants to start a business that provides Coffee shop business that is a coffee/electronic book shop and also provides reading material through various technological means.
· She also wants a gadget just for fun that she can use at home. A little bit of luxury!
Male, 40: Noel Mepham
Family
Noel owns his own home in Harrogate with his wife. He is a freelance university lecturer in film and television studies at a University in York. They have 2 children, a boy (3) and a baby girl (16 weeks) Noel has lived in Harrogate all his life and they have lived at the same address for about 17 years. His household consist of the above. He has come from a big family as his mother fostered a lot of children. He is closer to two brothers which are his biological relations but he does not see a lot of them. His mother visits them quite regularly and his in-laws also are very regular visitors to their home. His wife is on maternity leave at the moment but normally works as an occupational therapist.
Life till now
Noel has lived all his life in Harrogate his upbringing was always busy as he had so many siblings. He left school at 16 and started working at an independent electrical shop. He formed a rock band but just for fun really (although that’s what he says!). Over the years he worked his way to the top of the tree in his job and ended up managing the shop. He met his future wife at the gym and they went out on a few dates and have been together ever since. They bought a house together, and they married soon after. That was 14 years ago. Noel began to get itchy feet in his job; he felt he was capable of so much more, and he was bored rigid. So he joined a course at college in performing arts course at Harrogate College and he went from there to University to study film and television production. Once he graduated he took a teaching course and became a lecturer at the University. Three years ago his wife gave birth to their first child and then to their second 16 weeks ago.
Lifestyle and Hobbies
Noels loves music, he loves to sing and rock out in the garage on his electric guitar. As he has been in various bands over the years he has a collection of guitars, amps and speakers etc in his sound proof den. He is very committed to this hobby and dedicates a lot of time to it. His friends come over and jam so it gives him a creative outlet. He even plays the odd gig on occasion! He also enjoys going out with his wife and/or mates for a good knees up. He loves his lager and take-away. He also relishes a good movie, and as he is a music fan he loves to get the best sound for his televisual experience.
Relationship with Technology and advances over his lifetime
For Noel’s generation he has been a lot more involved in new technology as it has become available. He always had a television as a child, and young adult using brands such as Decca, Bush, Philips and Murphy. It was also quite fashionable at the time to rent your TV, as Noels family did when he was a child. Transistor radios were his first link to the musical world. He bought a Walkman in 1984 when they first came out as Noel loved music from a very young age. He bought his first Hi-Fi in 1982. It was an Optonica and he still swears by it today. It is still living and breathing in his living room 26 years on. Noel bought a mobile phone in 1990 so he latched on to this particular technological advance very quickly. Noel has not followed the mobile phone specifically as he just wants to be able to make a call or text, he only has a phone with the other functions such as camera, Mp3 player, radio etc because you cant buy one without them.
Noel first bought a computer in 2000 purely for word processing, but as he familiarised himself with it he got involved in its other uses like email, internet etc. He uses the internet for anything and everything. He is a fan of social networking sites like Facebook; he uses it to connect with his old friends, band mates and his students at college, and he loves having yet another way to get his opinions out into the world. He also uses the web to learn, he has a thirst for information and it is now at his fingertips. This is significant to him because he remembers when the web didn’t even exist, and now he has all this information at his fingertips. As he was a student later on in life, he was re-acquainted with the modern technology of computers. He recently updated his computing system last year purely to use sound and video recording software. Noel was one of the first people to buy a home cinema system as soon as they were available! Film and sound recording are his passions so these are paramount items of technology for him therefore he always has the most up to date technology available within his price range. Working alongside younger people affected his attitude towards new technologies. He became more aware of new advances in technology.
Technological Requirements
· He requires a fully working recording studio/ film suite to be built into his garage
· He wants the best home cinema system that money can buy
· He wants a state of the art kid’s play area that is safe for them to use, fun and will help their development.
· He wants to use his recording studio for his business which is to develop the idea of study tools for his film students. As he is working freelance at the university he would like to use this to supplement his income.
Female, 22, Joanne Lang
Family
Joanne lives in Glasgow and she is a student at Glasgow college, she is studying music technology. She lives in a rented flat with 3 other flatmates who are of a similar age. She has a boyfriend who she spends a lot of time with and has an active social life. The household have plenty of parties at the flat to celebrate their youth! She moved out of her family home at 19 and lived with a boyfriend for a few years but the relationship did not work out and after a brief period of living alone she moved in to her mother’s house. When she started at college Joanne moved into her current dwelling.
Life till now
Joanne has lived at home for most of her life apart from the last 3 years. She has had a comfortable upbringing. She worked in an administrative role in a payroll office. When her relationship ended it caused her to re-examine her career and where it was going. She realised that she wanted a career in the music industry and enrolled in to college. She moved from Edinburgh in order to go to this college so she had a complete fresh start.
Lifestyle and Hobbies
Joanne loves music, she loves to play and write it. She is involved in a choir which meets every week, and she takes extra curricular lessons in order to improve her ability. She wants to make musical composition a career one day so she works very hard at it trying to perfect her art. She loves to keep fit and healthy as she lost a lot of weight a year ago and likes to keep herself in shape. She also loves shopping and socialising with her friends and boyfriend. Contrary to her active lifestyle she also loves to be a couch potato as she loves movies as well. She also loves getting pampered and getting her hair cut at the best salons.
Relationship with Technology advances over her lifetime
Given her age, Joanne is more familiar with MP3, mobile and computing technology. She can remember as a young teenager carrying around a disc man, and before that a walkman. Now it’s amazing to her that she can carry around thousands of tracks in something the size of a lipstick. (and it doesn’t jump!)
Joanne has always loved gadgets since she was a child. She had a Dictaphone when she was 13. So she has always had the latest in gadget technology as a child/adolescent but as money was a bit harder to come by as an adult she has not been able to feed her technological cravings, until now.
Joanne has experienced lots of different technologies over her lifetime. Her family had a black and white TV until she was about 6 (unusual for the time) and then they bought a colour TV in 1989 then a VCR in 1993. A widescreen TV was bought in 1998, made by Philips and still sits in the living room today 10 years later. Her family bought game consoles as she grew up, she had a Sega Megadrive, then a Playstation 1, but she hasn’t sought out gaming technology since she flew the nest.
Music was her main interest so her Christmas present when she was 7 was a Sharp ghetto blaster. This was a single tape with two speakers and a radio. She also got a microphone to go with it. This was endless hours of entertainment! The next step up was a Panasonic Hi Fi which had a CD, double tape deck, radio and auxiliary feature. The dawn of the compact disc! The evolution then came around for MP3 technology and now she uses her computer or MP3 player to play music. As she got older she wanted to sing so she got a professional microphone and stand.
Joanne bought her own computer when she was about 22 purely because she needed the internet, like Noel she found other uses for it like playing music, email and word processing. She used computers a lot in her job so it became a natural progression. Now she uses it a lot for her course work as technology is involved, and pretty much everything else in her life like the calendar, calculator, word processing, spreadsheets, MP3, watching DVDs, and connecting to her phone.
Technological Requirements
· She wants to develop interactive music composition technology for a business
· Along with a recording studio with a full kit to develop her ideas
· She requires a state of the art “Spa Bathroom”
· She wants a state of the art gym in her household
· She does not want her interest in technology to mean she has to be stuck in front of a computer screen. She wants technology to make her more able to get out the house rather than encouraging her to stay indoors.
· She wants to make shopping easier as she does not drive.
· She requires a state of the art television system for home, that is user friendly
· She wants to start a business that provides Coffee shop business that is a coffee/electronic book shop and also provides reading material through various technological means.
· She also wants a gadget just for fun that she can use at home. A little bit of luxury!
Male, 40: Noel MephamFamily
Noel owns his own home in Harrogate with his wife. He is a freelance university lecturer in film and television studies at a University in York. They have 2 children, a boy (3) and a baby girl (16 weeks) Noel has lived in Harrogate all his life and they have lived at the same address for about 17 years. His household consist of the above. He has come from a big family as his mother fostered a lot of children. He is closer to two brothers which are his biological relations but he does not see a lot of them. His mother visits them quite regularly and his in-laws also are very regular visitors to their home. His wife is on maternity leave at the moment but normally works as an occupational therapist.
Life till now
Noel has lived all his life in Harrogate his upbringing was always busy as he had so many siblings. He left school at 16 and started working at an independent electrical shop. He formed a rock band but just for fun really (although that’s what he says!). Over the years he worked his way to the top of the tree in his job and ended up managing the shop. He met his future wife at the gym and they went out on a few dates and have been together ever since. They bought a house together, and they married soon after. That was 14 years ago. Noel began to get itchy feet in his job; he felt he was capable of so much more, and he was bored rigid. So he joined a course at college in performing arts course at Harrogate College and he went from there to University to study film and television production. Once he graduated he took a teaching course and became a lecturer at the University. Three years ago his wife gave birth to their first child and then to their second 16 weeks ago.
Lifestyle and Hobbies
Noels loves music, he loves to sing and rock out in the garage on his electric guitar. As he has been in various bands over the years he has a collection of guitars, amps and speakers etc in his sound proof den. He is very committed to this hobby and dedicates a lot of time to it. His friends come over and jam so it gives him a creative outlet. He even plays the odd gig on occasion! He also enjoys going out with his wife and/or mates for a good knees up. He loves his lager and take-away. He also relishes a good movie, and as he is a music fan he loves to get the best sound for his televisual experience.
Relationship with Technology and advances over his lifetime
For Noel’s generation he has been a lot more involved in new technology as it has become available. He always had a television as a child, and young adult using brands such as Decca, Bush, Philips and Murphy. It was also quite fashionable at the time to rent your TV, as Noels family did when he was a child. Transistor radios were his first link to the musical world. He bought a Walkman in 1984 when they first came out as Noel loved music from a very young age. He bought his first Hi-Fi in 1982. It was an Optonica and he still swears by it today. It is still living and breathing in his living room 26 years on. Noel bought a mobile phone in 1990 so he latched on to this particular technological advance very quickly. Noel has not followed the mobile phone specifically as he just wants to be able to make a call or text, he only has a phone with the other functions such as camera, Mp3 player, radio etc because you cant buy one without them.
Noel first bought a computer in 2000 purely for word processing, but as he familiarised himself with it he got involved in its other uses like email, internet etc. He uses the internet for anything and everything. He is a fan of social networking sites like Facebook; he uses it to connect with his old friends, band mates and his students at college, and he loves having yet another way to get his opinions out into the world. He also uses the web to learn, he has a thirst for information and it is now at his fingertips. This is significant to him because he remembers when the web didn’t even exist, and now he has all this information at his fingertips. As he was a student later on in life, he was re-acquainted with the modern technology of computers. He recently updated his computing system last year purely to use sound and video recording software. Noel was one of the first people to buy a home cinema system as soon as they were available! Film and sound recording are his passions so these are paramount items of technology for him therefore he always has the most up to date technology available within his price range. Working alongside younger people affected his attitude towards new technologies. He became more aware of new advances in technology.Technological Requirements
· He requires a fully working recording studio/ film suite to be built into his garage
· He wants the best home cinema system that money can buy
· He wants a state of the art kid’s play area that is safe for them to use, fun and will help their development.
· He wants to use his recording studio for his business which is to develop the idea of study tools for his film students. As he is working freelance at the university he would like to use this to supplement his income.
Female, 22, Joanne LangFamily
Joanne lives in Glasgow and she is a student at Glasgow college, she is studying music technology. She lives in a rented flat with 3 other flatmates who are of a similar age. She has a boyfriend who she spends a lot of time with and has an active social life. The household have plenty of parties at the flat to celebrate their youth! She moved out of her family home at 19 and lived with a boyfriend for a few years but the relationship did not work out and after a brief period of living alone she moved in to her mother’s house. When she started at college Joanne moved into her current dwelling.
Life till now
Joanne has lived at home for most of her life apart from the last 3 years. She has had a comfortable upbringing. She worked in an administrative role in a payroll office. When her relationship ended it caused her to re-examine her career and where it was going. She realised that she wanted a career in the music industry and enrolled in to college. She moved from Edinburgh in order to go to this college so she had a complete fresh start.
Lifestyle and Hobbies
Joanne loves music, she loves to play and write it. She is involved in a choir which meets every week, and she takes extra curricular lessons in order to improve her ability. She wants to make musical composition a career one day so she works very hard at it trying to perfect her art. She loves to keep fit and healthy as she lost a lot of weight a year ago and likes to keep herself in shape. She also loves shopping and socialising with her friends and boyfriend. Contrary to her active lifestyle she also loves to be a couch potato as she loves movies as well. She also loves getting pampered and getting her hair cut at the best salons.
Relationship with Technology advances over her lifetimeGiven her age, Joanne is more familiar with MP3, mobile and computing technology. She can remember as a young teenager carrying around a disc man, and before that a walkman. Now it’s amazing to her that she can carry around thousands of tracks in something the size of a lipstick. (and it doesn’t jump!)
Joanne has always loved gadgets since she was a child. She had a Dictaphone when she was 13. So she has always had the latest in gadget technology as a child/adolescent but as money was a bit harder to come by as an adult she has not been able to feed her technological cravings, until now.
Joanne has experienced lots of different technologies over her lifetime. Her family had a black and white TV until she was about 6 (unusual for the time) and then they bought a colour TV in 1989 then a VCR in 1993. A widescreen TV was bought in 1998, made by Philips and still sits in the living room today 10 years later. Her family bought game consoles as she grew up, she had a Sega Megadrive, then a Playstation 1, but she hasn’t sought out gaming technology since she flew the nest.
Music was her main interest so her Christmas present when she was 7 was a Sharp ghetto blaster. This was a single tape with two speakers and a radio. She also got a microphone to go with it. This was endless hours of entertainment! The next step up was a Panasonic Hi Fi which had a CD, double tape deck, radio and auxiliary feature. The dawn of the compact disc! The evolution then came around for MP3 technology and now she uses her computer or MP3 player to play music. As she got older she wanted to sing so she got a professional microphone and stand.
Joanne bought her own computer when she was about 22 purely because she needed the internet, like Noel she found other uses for it like playing music, email and word processing. She used computers a lot in her job so it became a natural progression. Now she uses it a lot for her course work as technology is involved, and pretty much everything else in her life like the calendar, calculator, word processing, spreadsheets, MP3, watching DVDs, and connecting to her phone.
Technological Requirements
· She wants to develop interactive music composition technology for a business
· Along with a recording studio with a full kit to develop her ideas
· She requires a state of the art “Spa Bathroom”
· She wants a state of the art gym in her household
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